TARGET ACQUIRED: YAIBA USES KIROSHI BILLBOARDS TO FIND LEGENDS
"TARGET ACQUIRED: YAIBA USES KIROSHI BILLBOARDS TO FIND LEGENDS" – email from Cyberpunk 2077. Yaiba is no longer just in the bike-selling biz – now they’re scanning entire cities in search of the latest and greatest street icons to fold into their brand.
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Yaiba is no longer just in the bike-selling biz – now they’re scanning entire cities in search of the latest and greatest street icons to fold into their brand.
For the limited release of their new motorcycle, the ASM-R250 Murasama, Yaiba has teamed up with Kiroshi to roll out dynamic billboard tech that delivers ads to targeted individuals instead of the public at large. Yeah, you read that right! They ping biometric IDs from Kiroshi optics and other cyberware, then deliver exclusive invites to those they deem worthy of joining the ranks of their vaunted clientele!
If you aren't on their radar, the ad is simply invisible, like it doesn’t exist. Talk about exclusive!
This is the first launch of real-time, dynamically generated, biometric-synced advertising in Night City. No generic boilerplate text. No jingles looping ad nauseum. Just a targeted message fired directly into your brain if you fall on the right side of their criteria: auto history, risk profile, and what Yaiba calls “a fearless lust for speed and power.”
“The ASM-R250 Muramasa isn't for the meek,” a Yaiba rep told us. “We seek only those who treat the thrill of acceleration as a religion experience. By partnering with Kiroshi, our tech can sniff out the most desireable buyers for our brand before they've even heard of our product."
These billboards have already gone live in select zones in Westbrook, Watson and City Center.
If you catch one flashing your name, it's time to pop the bubbly. This is one opportunity you cannot pass up!
For the limited release of their new motorcycle, the ASM-R250 Murasama, Yaiba has teamed up with Kiroshi to roll out dynamic billboard tech that delivers ads to targeted individuals instead of the public at large. Yeah, you read that right! They ping biometric IDs from Kiroshi optics and other cyberware, then deliver exclusive invites to those they deem worthy of joining the ranks of their vaunted clientele!
If you aren't on their radar, the ad is simply invisible, like it doesn’t exist. Talk about exclusive!
This is the first launch of real-time, dynamically generated, biometric-synced advertising in Night City. No generic boilerplate text. No jingles looping ad nauseum. Just a targeted message fired directly into your brain if you fall on the right side of their criteria: auto history, risk profile, and what Yaiba calls “a fearless lust for speed and power.”
“The ASM-R250 Muramasa isn't for the meek,” a Yaiba rep told us. “We seek only those who treat the thrill of acceleration as a religion experience. By partnering with Kiroshi, our tech can sniff out the most desireable buyers for our brand before they've even heard of our product."
These billboards have already gone live in select zones in Westbrook, Watson and City Center.
If you catch one flashing your name, it's time to pop the bubbly. This is one opportunity you cannot pass up!
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